December 3, 2019

Dynata / Research Now Review — Paid Surveys Legit or a Scam?

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Research Now is a survey site that has been around for quite some time. It was a legit survey site that was useful to companies in conducting market research. The company has now undergone a merger with other companies and changed its brand name to Dynata. In this review, we will be referring to the survey site by its new brand name.

We will find out what the company does and if it is worth joining and much more. Follow us through this Dynata review and get more insight into the company.


Name: Dynata

Description: Dynata is a market research company that allows its users to earn rewards by sharing their opinion about various products and services from different brands.

The company sends invitations to its participants through email. Before taking the survey, you will undergo screening to determine if your profile meets the need of that particular survey. Every poll that you complete, you will earn points that will go to your account.

You should be at least 16 years of age and above and be a legal resident of the United States for you to sign up.



User Review

2.38 (16 votes)
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Dynata Summary

Name: Dynata

The company by the name E-Rewards was in operations since 1999 in Dallas, Texas, under Hal Brierly and Mort Meyerson. The company grew fast, and in 2007, it was among America’s fastest-growing companies.

In 2009, E-Rewards acquired Research Now Plc, and the new company was named Research Now. In 2017, Research Now underwent a merger with another big market research company by the name Survey Sampling International (SSI), and they became Research Now SSI. In January 2019, the two merged companies were renamed to Dynata.

Dynata tracks the online website history of consumers to collect data about the consumer’s purchasing behavior. Plus, the company also conducts surveys on behalf of its clients to get accurate and detailed responses from broad-based consumers. The opinions, data, and reactions that they collect are critical in decision making about investments, product development, and advertising.

When members participate in surveys, they earn points that they can later redeem for cash rewards, gift codes, gift cards, a donation to charity, or a chance to participate in Dynata draws.

Eligibility criteria

You must be 16 years or older for you to register for Dynata and participate in taking surveys. The company’s policy is that they do not collect personal data from somebody who is below 16 years. In case they realize they have data from someone who is under that age, the company will initiate processes to delete that member’s account.

Dynata is also available to residents of the United States only. If you are outside the United States, you will not be eligible to join and participate.

How to sign up

Dynata offers its members an opportunity to take part in surveys concerning different products and services. Participating in the surveys is voluntary. When you agree to become a Dynata panel member, you agree to receive invitations from the company to take part in the surveys. In case you want to revoke your membership, you can unsubscribe from the panel at any time, as provided in the Opt-Out Policy.

Also, note that Dynata allows for one account per member. Therefore, there should be no case where one email has been used by multiple people to register. One member cannot also have multiple accounts, even if they have many emails. In case the company realizes you have many accounts, they will initiate a process to delete your account.

To sign up for Dynata, you will have to provide some information. First, you will provide your name and a valid email address. You will then receive a request asking you to verify your email.

After you verify your email, you will then proceed and provide your demographic data. You will fill in your age, gender, education level, income, and so on. The information you provide should be accurate and honest. The company reserves the right to restrict or prohibit your participation in surveys if they realize that the data you provide is untrue, inaccurate, incomplete, or not current.

This information is useful in matching you with the available surveys. You will only receive invitations to participate in surveys that you qualify for.


For every survey you take, you are going to earn yourself some points. These points go to your account, and you can redeem them later for cash rewards, gift cards, donations to charity, and so on.

A short survey in Dynata will last about 10 minutes. A lengthy survey is a survey with an estimated average length of 11 minutes and more. The length and estimated number of points you can earn in a survey will appear at the bottom of the survey. Thus, since taking part in the survey is voluntary, you can decide if you will take part in the survey or not. This will depend on whether you have enough time to participate, and whether you feel the estimated return is worth your time.

The number of points you get per survey depends on the length of a survey and how complex it is. The more surveys you participate in, the more points you accumulate. Remember, the number of invitations you receive to take part in surveys will depend on your profile. The more you update your profile, the more chances you have of qualifying for surveys and the more invitations you receive. You should, therefore, endeavor to update your profile and add all the current information.

How to earn on Dynata

Different methods are available for you to earn on Dynata. These include:

Signing up to the panel and taking surveys

Dynata loves new members on their panel. As such, it always rewards new members with bonus points when they sign up.

By taking surveys, participants earn points after completing a survey. The number of points you will receive will vary depending on the length and complexity of the survey. On average, surveys will be around 10 minutes. They also have polls that are more than 11 minutes. The more polls you take, the more points you will earn.


Refer a friend

Unlike many other survey sites, Dynata allows its members to earn extra points by referring their friends to join the platform. After you sign up, you will receive a link that you can use to invite your friends to the site. You can market the link in different ways, including using your social media accounts.

Inviting a friend is not enough. After inviting them, the friend needs to sign up and take part in surveys for you to earn points.

The survey site has not specified how many points you will get through the refer a friend program.

Through contests and promotions

You can also earn through participating in free contests or promotions on the site. The contests are not something that you can log in to your account and find. You may also not find it on the website. The company will post them on their social media platform from time to time. As you participate in the contests, you should take note that there are thousands of other participants who are also taking part. Therefore, your chances of winning a prize are limited.

The survey site will inform the participant of how many points they stand to get by taking part in a given activity.

How does Dynata payout?

There are various ways available for you to redeem your points on Dynata, which include:

  • Cash reward. You can redeem your points for a cash reward that will be sent to you through legitimate means like PayPal. If you are to redeem your cash reward through PayPal, you should make sure you use the same email on your PayPal to sign up for Dynata. This is because the cash will come through the email.
  • Gift cards. The gift cards can be from different retailers, e.g., Amazon, iTunes, and so on.
  • Gift codes
  • Donation to charity
  • You get a chance to participate in Dynata sweepstakes

Is Dynata legit?

There are various strategies that you can use to know whether a site is legit or a scam. You do not want to spend your time on a website that will end up not paying you for your time. You also want to ensure that the personal information you provide is safe and will not land into the wrong hands.

To find out if a site is legit or not, you should check if it charges you anything before joining. If it does not charge, it might be legit. Next, you should look for proof that the site pays after you complete the survey. Dynata meets all these. We can, therefore, confidently conclude that it is legit.

Besides, Dynata is a company that has been there for a long time though it has undergone various changes over time. The longevity of the company may also point to the fact that it has a good reputation.


  • It is free of charge to sign up for the survey site
  • The site has an appealing, modern, and easy to navigate the homepage that should not give you problems while at it.
  • The site offers you various ways of earning an income
  • After you earn your points, there are various ways available for you to redeem your reward.
  • The company has a privacy policy that protects your data. Therefore, you should not worry about your data landing on the wrong hands.


  • You may get disqualification from a survey even after getting an invitation to participate

Dynata/Research Now Survey Center

PayoutCash, Donation, Gift Cards, Sweepstakes
Minimum PayoutNA
Payment MethodNA
Points ExpiryNA
Sign UpInvite

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Is Dynata legit?

Yes, it is. The market research company has been in existence for quite a long time, which shows it is reputable. It does not charge anything for you to join, and it pays its rewards. The survey site also allows payment through PayPal, which also points to its legitimacy.

How do I earn on Dynata?

There are different methods of earning points in the survey company. The site being a survey panel, the primary means of earning, is by taking part in the surveys. The number of points you will get per survey will depend on the length and complexity of the survey. You should take more surveys to earn more points.

You can also earn by referring a friend to join the platform through your invite link and through taking part in free contests.

How do I get paid?

Dynata Market Research Company offers different methods in which you can get paid after you earn your points. These methods include cash reward, gift codes, gift cards, donating to charity, and getting a chance to participate in Dynata Sweepstakes.


Online paid surveys are vital in business development. Surveys play a crucial role as they help companies and other business organizations to know what their consumers are thinking about their products. The companies can then make adjustments and improvements in the products.

Dynata is a market research company that allows its users to share their opinions about products from various brands. In return, users earn some rewards. The site is legit, and you should not be afraid to join and earn some extra cash.

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