Ghostwriting has become a new norm in content creation. Many people and businesses turn to ghostwriters to help them produce high-quality, engaging content to boost their online presence and drive growth. Yet, not everyone can use professional ghostwriting services to achieve their goals.
In this article, we’ll look into what ghostwriting is, how it can benefit your business, the different types of ghostwriting services available, and how to decide whether it will be better to use a freelancer or stick with a professional ghostwriting agency.
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What is Ghostwriting?
Ghostwriting is when someone is hired to write content that will be officially credited to another person. The ghostwriter does the writing work behind the scenes, while the credited author, often a subject matter expert, busy executive, or public figure, gets their name on the final product.
For example, most successful business books by CEOs and entrepreneurs are actually written by skilled ghostwriters who work from the author’s ideas and notes. The ghostwriter transforms the raw material into a polished, publishable book. Similarly, much of the online content you read every day – blog posts, social media updates, and video scripts, is created by professionals on behalf of brands and individuals.
People use ghostwriters for many reasons – they may not have the time, writing skills, or desire to create content themselves, but recognize the importance of having high-quality material to represent them and grow their business or personal brand. Ghostwriting allows them to share their message and establish their authority, without having to do all the writing work themselves.
How Can Ghostwriting Help Your Business?
Ghostwriting can be an incredibly powerful tool to help your business succeed these days. Here are three key ways ghostwriting services can benefit you:
1. Save Time and Resources
Creating great content consistently takes significant time and effort. When you outsource your writing needs to a skilled ghostwriter, you free up your time and energy to focus on other high-value activities to grow your business. You can be confident that your content needs are handled professionally without doing all the work yourself.
2. Establish Authority and Credibility
Publishing high-quality, valuable content is one of the best ways to establish your authority and credibility in your industry. A professional ghostwriter can help you create in-depth, well-researched content that showcases your expertise and provides huge value to your audience. It builds trust and places you and your business as a go-to resource in your field.
For example, a ghostwritten thought leadership article published in a major industry publication can elevate your profile and open up new opportunities. A ghostwritten book can cement your status as an expert and become a great marketing tool.
3. Improve SEO and Online Visibility
To succeed online, your content needs to be search engine optimized (SEO) to rank well on Google and get found by your target audience. Skilled ghostwriters understand SEO best practices and can craft content that is both valuable for humans and appealing to search engine algorithms.
You can consistently publish high-quality, keyword-optimized ghostwritten content on your website, blog, and other channels to improve your search rankings, drive more organic traffic, and build your online presence. It leads to more visibility, credibility, and ultimately, business growth.
What Types of Ghostwriting Services Exist?
Ghostwriters can help create a wide variety of content, including:
- Books (non-fiction and fiction)
- Blog posts and articles
- Website copy
- Social media posts
- Speeches and presentations
- Scripts for videos and podcasts
- White papers and research reports
- Case studies
- Product descriptions
- Company bios and profiles
Freelance Writer or Professional Ghostwriting Agency: Which is Better?
If you consider the option to find the beste ghostwriting agentur, you have two main options: work with a freelance writer directly or hire a professional ghostwriting agency. Here’s how to decide which approach is best for you:
When to Hire a Freelance Writer?
Hiring a freelance ghostwriter can be a good choice if you have a small, straightforward project and a limited budget. You can find freelance writers through online platforms like Upwork or by getting recommendations from your network.
Pros:
- Often less expensive than working with an agency
- You have direct communication with the writer
- Good for one-off, simple projects
- More flexibility and control over the process
Cons:
- Requires more time and effort to find a good fit
- No built-in quality control or backup if the writer doesn’t deliver
- Limited range of expertise and services compared to an agency
- You’re responsible for managing the project and relationship
When to Hire a Ghostwriting Agency
If you have a major project, need a variety of content on an ongoing basis, or want a done-for-you solution, a ghostwriting agency is the way to go. A reputable agency will have a team of vetted writers with solid expertise, a proven process for delivering quality work, and account management to meet your needs.
Pros:
- Access to a broad pool of writing talent and expertise
- Turnkey service – they handle the whole process from start to finish
- Built-in quality control and editorial oversight
- Ability to scale up and handle large or ongoing content needs
- Less hands-on management is required from you
Cons:
- More expensive than hiring a freelancer
- Less direct interaction with individual writers
Our final take
We don’t know which one you’ll choose – a freelance ghostwriter or a professional agency. Your business goals matter, and if you don’t have the time to create high-quality content yourself, investing in ghostwriting services can pay off handsomely. No matter what you pick, it’s all about the bottom line.
While working with an established ghostwriting agency may require a higher upfront investment than hiring a freelancer, the long-term benefits in terms of quality, consistency, and results can more than justify the cost. With the right ghostwriting partner, you can take your content creation to the next level and achieve your business goals faster.