What Percentage of Gamblers Are Female?

January 29, 2022

According to recent YouGov research, the vast majority of British women bet online because “gambling is a fun hobby.” In other words, they play at casinos for fun. According to the organization’s most current figures, 40 percent of women in the United Kingdom gamble for this reason, with 28 percent betting online so “they may dream about winning.” Online gambling was noted by 6% of those polled as “something to talk about with friends” or as “part of one’s habit.” The survey also inquired about the motivations for engaging in online gambling. “Playing to win big” and “playing to boost the enjoyment” of the activity are the second and third most common motivations for making a wager, at 17 percent and 7 percent, respectively. Other minor reasons include “fear of missing out” (4 percent), “to display skill,” and “to demonstrate aptitude” (both 1 percent).

Gender Divides & Stereotypes

There is a significant gender disparity in online gambling, with 33 percent of males who participated in the poll making a wager online in the preceding 12 months, compared to just 24 percent of females who took part in the survey in the same period. On the other hand, the survey found that women are far more likely than males to purchase lottery tickets (72 percent vs. 58 percent) and participate in online bingo or keno games (72 percent vs. 58 percent).

However, male internet gamblers outnumber female internet gamblers by a wide margin when it comes to other activities. Sports betting (45 percent of men versus 23 percent of women), poker (7 percent versus 1 percent), and fantasy sport (4 percent versus virtually no women) are all hobbies in which male internet gamblers outnumber female internet gamblers.

According to a survey conducted in September 2021, 32.8 percent of respondents in the United Kingdom between the ages of 45 and 54 admitted to engaging in some kind of online gambling in the four weeks before the poll. Individuals between the ages of 16 and 24 were the ones that engaged in the least amount of online gambling throughout the course of this time period.

Girl Power

Female gamblers have many advantages that female gamblers have over their male counterparts. Women are more likely to win big jackpots, better manage their money, stay calm under pressure, and be more strategic in their thinking. These advantages give women a distinct advantage when it comes to gambling online. As a result, more and more women are beginning to gamble online and are enjoying success.

Women are also less spontaneous when they gamble online. They usually have a set amount that they need to win, and they will play until they either lose all their money or reach their goal. On the other hand, men will deposit a small sum of money and then hope that they win big right away. This means they are more likely to go into debt or bankruptcy due to gambling.

A Woman Changing the Industry

Since the first gambling website was launched a little more than two decades ago, online gambling has increased steadily. Online gambling sites have gradually caught up with local betting shops and brick-and-mortar casinos, both in terms of game availability and general popularity. The industry has grown tremendously, notably in the last decade. Undoubtedly, the introduction of smartphones and tablets has significantly influenced this.

The introduction of the first iPhone in 2007 was generally viewed as a watershed point in human history. Furthermore, considering the history of online gambling businesses‘ eagerness to embrace new technology, it should come as no surprise that several brands have taken full advantage of the opportunities presented by this new technology. Fast forward thirteen years, and we now have a thriving entertainment industry geared primarily towards mobile customers as well as other online platforms. Gambling has grown increasingly popular due to the ease with which it may be accessed via modern technology. Furthermore, online gambling has widened gambling’s appeal to a broader spectrum of individuals and challenged public views of the traditional casino player or punter. The majority of gamblers have historically been men by a long shot, but this is rapidly changing. In fact, according to recent studies, women are betting online at a higher rate than ever before.

According to the bulk of the studies, between 30% and 40% of today’s online gambling clients are female. The figures do, however, vary depending on the market in question. According to the data, Sweden has the highest percentage of female casino players (32%), followed by the United Kingdom (30%), Italy (21%), and Spain (21%). Furthermore, there are significant differences in how men and women place bets. For the most part, women make smaller deposits than men.

According to Optimove, the average amount of money deposited by women is about €38.76, while the average amount of money deposited by men is around €54.14. Women deposit more often (approximately 32 times per year) than men, who deposit about 19 times per year, and they also spend more money on online gambling annually. According to a study, women are also more dedicated clients than men. Female players, on average, stay with a casino for a more extended amount of time after joining. Another Optimove data set shows that women (59%) are more inclined than men (52%) to bet on mobile devices, demonstrating how the online casino business has once again changed women’s views on gambling.


The recent growth of female gamblers may be primarily attributed to the ease of access provided by tablets and smartphones because nowadays, online gambling websites are as accessible as Twitter or Facebook. Other factors to consider are gambling sites’ increased exposure on social media platforms and changing advertising strategies. Women, according to experts, prefer to play from the comfort of their own homes. Simultaneously, others believe that online gambling has enhanced women’s confidence to play more in traditional casinos.

You may also like