Who is a producer and what does he do?

October 21, 2022

What a producer does is not only about creativity but also about building the right business strategy. He must be able to combine these two areas to offer a quality product in the form of a song, film, or other entertainment, making a profit from it.

A producer – who is that?

A producer is a specialist who is responsible for organizational issues in filming and staging concerts or performances.

The producer is also the one who finds specialists, concludes contracts, and conducts negotiations. All this is aimed at ensuring that the creative product is in demand and makes a profit. Professionals in this field can determine the commercial potential of a project even at the negotiation stage.

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Often directors, screenwriters, musicians, and actors come into conflict with screenwriters since the former want to show off their skills, while the latter must convince them to make it profitable.

The profession of producer implies work in two main areas:

  • Realization of creative projects (plays, TV series, films, and musical shows);
  • promotion of artists, musicians, and singers.

The producer is the one who is always at risk since it is his decisions that determine the success or failure of a project. It is difficult to predict in advance which song for an artist will become popular and which role will bring fame to an actor.

A good producer, even though he is a businessman, has a well-developed intuition and artistic taste. The main thing in the producer’s profession is to discern talent and organize the creative process. Otherwise, no investor or sponsor will entrust him with his money.

The producer’s profession: responsibilities

  • Project development, budget elaboration;
  • Searching for specialists for creative, technical, and economic work;
  • Supervising the creative team from the start of the project to post-production, as well as a premiere and post-premiere shows;
  • Maintaining contact with investors and advertisers, tracking the fulfillment of obligations prescribed in contractual agreements;
  • Conducting research into the effectiveness and relevance of the project, making the necessary adjustments;
  • Engaging other specialists as necessary;
  • Work with documents.

Peculiarities of the producer profession

Due to its specificity, the profession of the producer has certain features:

  1. The earnings of such a specialist are largely determined by his personal qualities and professional skills.
  2. Such people often remain “in the shadows” of their projects while receiving a high profit. For many businessmen, this is a big plus because they do not need to maintain a certain image, unlike actors or singers, for example.
  3. This is a creative specialty, but one that cannot do without competent time management and other principles of administration and economic management.
  4. A competent producer has the ability to work from anywhere in the world, managing his team remotely.

Requirements for the profession of producer

  • Understanding of business processes and economic background;
  • knowledge of marketing and promotion technologies;
  • general principles of creating various projects, peculiarities of cinema, television, and theater;
  • managerial skills;
  • basics of jurisprudence.

Producer’s place of work

Everything a producer does is in demand in many creative organizations:

  • production centers;
  • film studios;
  • television stations;
  • radio stations.

More often than not, a producer’s job is project employment.

Since the producer’s profession involves constant negotiations and business meetings, the work schedule is often irregular.

If this specialist is self-employed, he or she is independently engaged in the search for and implementation of projects.

The producer’s personal qualities are

  • ambition;
  • purposefulness;
  • communication skills;
  • high capacity for work;
  • diligence;
  • good memory;
  • developed intuition.

Pros and cons of the profession of producer


  • the opportunity to start your own business;
  • wide prospects for professional fulfillment;
  • interesting activity;
  • acquaintance with representatives of different areas of creative activity.


  • The level of income depends on one’s own productivity;
  • there are no guarantees of success and profitability of the projects;
  • high level of competition.

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