Nielsen Mobile Panel — Paid Mobile Tracking Legit or a Scam?

December 5, 2019

Nielsen Computer & Mobile Panel carries out research on phones, tablets, computers, and laptops. It collects data on the background and sells it to other companies. With time, people’s interest and preference keep changing. Production companies need to keep up with these changes for them to remain in business. Nielsen mobile panel makes it easier for production companies to know where they need to improve.

After you install the app, Nielson will collect that data and sell it to the company that needs it. I know it may feel like invaded privacy, but you’re wrong, and the app is safe. It will not provide your details to a third party. The app is more reliable than that public wifi you use.

Nielson Computer & Mobile Panel

Name: Nielson Computer & Mobile Panel

Description: Nielsen Mobile Panel is a part of research by the Nielsen Media Research company. The company has been around for nearly a century now. It is a US film company that monitors the trends and patterns and usage of television, magazines, and mobile phones. It is well known for it’s Nielsen rating, where it rates programs on television. It collects data through research and presents it to the government, corporations, or any other organization that may require the data. The company was ranked among the best research media company.

Nielson Computer & Mobile Panel Summary

Name: Nielsen Mobile Panel


Nielsen Mobile Panel is a survey site by the Nielsen company. It is an app that you can install on a smartphone, tablet, computers, and laptops. The app collects data from your phone in the background. It collects data on the activities you take part in using the gadgets. These include calls, texts, the websites you visit, and social media activities.

The app will not bring any pop-ups. It collects the data silently and sends it to Nielson while the information is encrypted to make sure the data is safe. The data Nielsen collects is then sold to a third party that uses the data to improve their products or improve their marketing strategies. In return, the participant who has installed the app gains points that are redeemable as gift cards.

Rules and Regulations

For you to take part in the survey, you need to be 18years and above. By this, they make sure you are old enough to understand the contract. By providing your details while registering, you agree to the terms and conditions of the app.

The site also has a mobile app that you can use. You can install the app on more than one device provided the devices are yours. The app is open to people in the United States.

For you to install the app and be able to earn, you need to have a smartphone or a laptop or a computer. A tablet can also work.

After you sign in and install the app, the research will continue until the time you will uninstall the app.

Your device needs to have some activities so that you can earn. You do not have to spend the day on the device, but, little actions are required.

One thing you should note is that how much you make is not determined by the activities you have on your device. The payment is constant.

Make sure you give the correct details while registering, especially the demographic. The app will obtain your IP address and will tell when you are not telling the truth, which will have you locked out.

Nielsen panel makes sure the personal identification provided is kept safe. They don’t use the information in promoting and marketing their apps.

The company has the right to terminate and close your app if they detect the person using the device is underage. Should they shut your account, you will receive an email explaining why.

Information Collected and How They Use It

The app collects different types of information from your device. First, it will collect the information that you give voluntarily when registering as a member. This information includes your demographics.

Nielsen also collects information from the activities on your device. The app runs in the background, whether you are online or not.

Nielsen uses the information they collect to determine whether the person using the app is eligible to do so. They also use the information to contact the person using the app in case there is an update with the software. Nielsen will also contact the participants on any personal matters.

Nielsen also sells the data they collect to third party companies. These may be mobile service providers, online marketers, or television stations.

Third parties use the information in different ways. Here are some of these ways:

  1. To determine which is the most popular television program and which group watches what station.
  2. To understand the audience and know how people respond to advertisements on social media and online.
  3. To understand the electronics and gadgets that people prefer
  4. Using the information provided by the app, they can see how people react to online campaigns.
  5. They are also able to identify gaps in the online market and come up with business or ways to make money by filling those gaps.

How to Sign Up

For you to be awarded points after installing the app, you need to register for the app. Otherwise, you will have an app on your phone and end up not earning.

For you to sign up as a member, you need to visit the website. Make sure you provide the information required on your details.

You will also need to indicate the number of gadgets that you have and which one you intend to install the app on. Don’t worry; you don’t need to install the app on all your devices

Next, you will need to download and install the app. It is only available on their site, and you cannot get it from Google Play Store or Apple Store.


The rewards you get are constant, whether you are very active with your gadget or use the device regularly. One can earn a maximum of $50 per year per gadget. Once you install the app, you start earning points.

The minimum points that you can redeem are 800, which equals $5. The points are redeemable as gift cards to popular stores like Amazon, Starbucks, and Target. Apart from earning points, you enter a monthly sweepstake where you could win $1000 when you install the app on your computer. In a month, there’s $10000 to be won, and at least there are 400 winners monthly.

How much you earn with the app depends on the gadget and your location. Participants in English speaking countries receive more.

Is Nielsen mobile panel a scam?

The site is not a scam. There are reviews by people who have earned it for years now. Apart from evidence from people’s reviews, the app is listed and certified by BBB since 1946 and holds a rating of A+. The app may have issues just like any other survey app, but it’s not a scam.



  • Passive earning

With Nielsen Mobile Panel, all you need to do is register and install the app on your gadget. That’s it. You don’t need to do anything because the app works in the background without affecting anything on your phone.

  • It’s free

You do not need to pay anything to join the site. The app also does not require any qualifications to join. You fill in your details and earn. The registration process is simple, which is a big plus.

  • More than one account

Unlike other survey apps that insist on one account only, Nielsen lets you have more than one account. You can even use it in more than one gadget. By doing this, you can earn using different devices as long as you have not reached the maximum gadgets required.

  • Improvement

After they have collected that data from different gadgets, they sell the data to companies involved, and using the data, the companies can improve their products.


  • No cash

With the method they use to reward, there is no cash. Most people prefer cash rewards, and this is quite a bummer.

  • Data security

As much as they say the data is safe, you can never be too sure. The app obtains personal data that can be used to commit crimes such as identity theft. Due to this reason, some people may not be comfortable installing the app.

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Nielsen Mobile Panel Center

NameNielsen Mobile Panel
PayoutCash, Sweepstakes
Minimum Payout$50/year
Payment MethodNA
Points ExpiryNA
Sign UpOnline

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How do I enter the sweepstakes?

There is nothing much you can do to enter the sweepstakes. Once you have registered and installed the app on your computer, you automatically register to take part in the sweepstakes. There is no other way to register apart from installing the app on the computer.

How is my privacy protected after they have collected the data?

The data is given to the third party with anonymous identification. With that, they will see the data but cannot tell who the information belongs to. Apart from that, the data is encrypted while it is being sent to make sure even if it lands on the wrong hands, they can’t access the content of the data.

Is there an option of leaving after joining?

If you join the site and you don’t like it, you can deactivate the account and uninstall the app. All you need to do is go back to the site and deactivate the account from there. You can then uninstall the app. There is no cost in doing so, and the points you have earned will not be affected. You can always register again.

How much can I earn with the app?

You are likely to earn around $50 in a year with one gadget. How much you receive depends on your and the type of gadget you are using. For you to earn more, it’s good to register the app in all the devices as each gadget will make money on its own.


No one would hate earning extra cash effortlessly. With Nielsen Mobile Panel, you earn money without doing anything. All you need is to let them obtain data from your gadget, and you withdraw money. When you take part in the research, you will help companies improve their products and improve their market strategies.

The money you earn with the app is way higher than the money you can make with other apps. Bear in mind that other apps need you to do tons of work for you to get paid. The good thing is, you won’t worry about the safety of the data. Nielsen is a company that has been around for a while, so it is pretty trustworthy.

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