The Local Focus of the World Gambling Business

September 16, 2020

Find out how the world gambling business appeals to local players and how international casinos adjust their services for individual regions.

Global Business – Focus on Local Players

The beauty of online gambling operators is that they accept players from all over the world, regardless of where they have the headquarters. This allows prospective punters to choose a casino not based on its location but depending on the types of products and services offered. There are plenty of worthy options, and a glance at Casinobonusesfinder will provide excellent tips. It can help players find a casino that pays attention to the special needs of gamblers from a specific region or country. This includes the latest bonuses and special offers and can help players boost their bankroll each time they deposit.

Multilingual customer support and translated websites

One of the first signs that international gambling operators pay attention to the needs of players from a specific country is a translated website. English is the official language at most casinos, poker rooms, and bookmakers, but in many cases, players have the option to translate the content to their native tongue. Having several alternatives is helpful, especially for beginners who try to find their way around and don’t want to get lost in translation. This feature should be available on both computers and mobile.

While the vast majority of gambling operators have the website translated, customer support is not always available in many languages. This can pose unique challenges for players who are not fluent in English and run into technical issues that need to be solved quickly. The best international casinos have customer support specialists that speak several languages and a section for residents of the countries where they are licensed. This is a sign of professionalism and proof that they care about offering the best service possible.

Locally popular payment methods

Local casinos, as well as their international counterparts, are keen on convincing players that it’s worth making a deposit. For this purpose, they provide them with an eclectic mix of payment methods that include credit and debit cards, e-wallets, and wire transfers. While Visa and MasterCard, as well as Skrill, Neteller, and PayPal, are to be expected at most casinos, only a few offer locally popular banking options. Transfers from local banks and prepaid cards used predominantly in a certain country can speed up the money transfers while reducing the costs.

When it comes to deposits and withdrawals, it is equally important to find a casino that accepts your national currency. This will save you the costs of foreign exchange fees and allow you to use all your deposits for gambling and enjoy all your profits. Most casinos accept the US dollar, the Euro, and the British Sterling Pound, yet less liquid currencies are often missing. In recent years, there has been a trend for international gambling operators to increase the number of currencies accepted.

Slots games inspired by local culture

Another thing that online gambling operators have understood recently is the importance of offering games that resonate with the public. Flagship slots from leading software developers work everywhere, but they should be complemented by original titles. The slots that enjoy the most attention are those inspired by local traditions and culture, as well as popular themes. Developers and casinos alike need to walk the thin line separating quality humor from stereotypes and derogatory content.

In recent years, there has been a surge in the number of Asian themed games, celebrating Chinese, Japanese or Indian culture. Similar attention is paid to Latin American and Scandinavian players who have their fair share of games inspired by their traditions. Not surprisingly, the finest games have transcended regions and are enjoyed by players from other countries and even different continents.

Even bonuses and promotions work better if they are created with the local audience in mind. Players from some countries react better to no deposit bonuses, while others prefer promotions that reward perseverance. Welcome offers and loyalty programs can run simultaneously and coexist in perfect harmony, but they deliver the best results when they are adjusted to the expectations of local players.

You may also like